Blending in and standing out: comfort and visibility in beauty practices

“My thought is this: a significant aspect of beauty practices is comfort and visibility. Comfort relates to discipline: discipline makes some actions and inactions seem comfortable and others effortful. Visibility relates to surveillance: some beauty practices make us seem visible or hyper-visible, others make us feel invisible. Sometimes beauty practices aim at making the practitioner visible: she wants her appearance to be noticeable. But beauty practices can also aim at invisibility: at making a person blend in rather than stand out. Both make up and its absence can have this effect, depending on the person and context involved.”

This short piece is published on the Beauty Demands blog. You can read it here.